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Manuela's & SCI-Arc: A Mocktail Here and a Bookstore There – Exploring the Charms of DTLA's Arts District

branka knezevic February 15, 2024

In the heart of downtown Los Angeles, the Arts District stands as a testament to the city's ever-evolving landscape, blending history, creativity, and a touch of the avant-garde. A recent stroll through this vibrant neighborhood began with a brunch experience at Manuela, nestled within the historic Hauser and Wirth building. The unique fusion of Mexican and American flavors, coupled with a nod to the building's agricultural past as a flour mill HQ, set the tone for a day filled with unexpected delights.

The Hauser and Wirth complex itself is a marvel, seamlessly combining a posh restaurant, Manuela, with a contemporary art gallery and a charming bookstore. As you savor your salad and sip on a mocktail, you can't help but appreciate the architectural transformation – a renewed industrial space that once echoed with the sounds of milling machinery. The ode to the farming world is evident in the chicken coup section, complete with planters, paying homage to a bygone era.

During the stroll, the Jason Rhoades 'Drive' exhibit at Hauser and Wirth captivated with its innovative and thought-provoking installations. The bookstore within the building proved to be a treasure trove, featuring diverse titles such as Masahisa Fukase's work and 'An Indigenous Present,' sparking intellectual curiosity among visitors.

Venturing further into the district, a surprising discovery awaited at Lawson Fening Furniture Store. With its ultra-70s aesthetic, the store unabashedly embraced pine, coffered panels, and orange shag carpets.

Nearby, the Flamingo Estate popup boasted kaleidoscopic green mirrors, creating a surreal and visually stimulating experience. The furniture line, Earl, echoed a similar vibe, blending nostalgia with modern design elements.

However, despite the artistic allure of the district, an unexpected observation unfolded. On a beautiful Saturday, after a spell of cold weather and rain, the streets seemed strangely deserted. Surrounded by residential developments like The Line and the renowned Southern California Institute of Architecture (SCI-Arc), the area felt eerily quiet, resembling a socialist mausoleum rather than a bustling creative hub. This curious phenomenon raises questions about the evolving dynamics of urban spaces. Recent trends suggest a resurgence of interest in malls and gentrified centers by cool young people, while the Arts District appears to cater more to billionaires, rappers, and affluent NBA players – a SoHo in DTLA, so to speak. And let's not forget the LA cool guy, organic wines are in and hard liquor is out. LOL! The irony of a neighborhood originally nurtured by artists transforming into a playground for the elite adds a layer of complexity to the district's identity.

In conclusion, a stroll through the DTLA Arts District is a sensory journey, a convergence of culinary delights, artistic wonders, and unexpected cultural observations. It invites contemplation on the evolving nature of urban spaces, where the past meets the present, and creativity intertwines with the complexities of social and economic dynamics. See you at the bookstore ;)

Happy V-Day! Ray and Charles Eames: A Dynamic Duo in Design and Life πŸ‘«

branka knezevic February 14, 2024

Happy Valentines Day!

Diving into the world of couple goals, let's draw inspiration from the iconic design duo – Ray and Charles Eames. Beyond their groundbreaking contributions to modern architecture and furniture design, this power couple redefined collaboration, seamlessly intertwining their personal and professional lives.

πŸ›‹οΈ Design Collaboration: A Shared Vision Ray and Charles Eames were trailblazers in mid-century modern design, leaving an indelible mark on the world of furniture and architecture. Their ability to blend form and function was unparalleled, producing timeless pieces like the Eames Lounge Chair and molded plywood furniture. Their partnership demonstrates that when two minds converge with a shared vision, brilliance happens!

🌟 Life Partners in Innovation Beyond the studio, Ray and Charles exemplified the essence of true partnership. Their shared curiosity and passion for innovation transcended the boundaries of their professional projects. From pioneering film-making techniques, toy design to exploring the potential of new materials, their collaborative spirit spilled into every facet of their lives, proving that a strong personal connection fuels creative ingenuity.

πŸ“Έ Behind the Scenes: Work-Life Integration The Eameses demonstrated the art of balancing work and life, seamlessly integrating both into their daily existence. Their studio, a playground of creativity, doubled as a home where ideas flourished. This harmonious blend of personal and professional realms is a testament to the idea that a supportive partnership can amplify both career success and personal fulfillment.

🌐 Legacy of Inspiration: Embracing the Eames Philosophy As we strive for couple goals in both our personal and professional spheres, let the Eames legacy serve as a beacon. Embrace shared visions, foster open communication, and revel in the beauty of collaborative innovation. The Eameses teach us that the journey is more rewarding when taken hand in hand, creating a legacy that withstands the test of time.

#CoupleGoals #DesignInspiration #RayAndCharlesEames #InnovativePartnership

Fueling Creativity: Dope Designer Club Season 2, Live Workshops, and Online Courses

branka knezevic February 12, 2024

As the curtain rises on the eagerly awaited Season 2 of the Dope Designer Club, enthusiasts and creatives alike are gearing up for another round of inspiration, innovation, and invaluable insights from a diverse array of guests. The maiden season left an indelible mark on viewers with appearances from luminaries such as Kelly Brown, Eames Demetrios, Areva Martin, and Natasha Bajc, setting the stage for a captivating journey into the realms of creativity and design.

"You can't use up creativity. The more you use, the more you have." - Maya Angelou

Echoing the profound words of Maya Angelou, the Dope Designer Club embarks on Season 2 with a resolute commitment to unlocking and nourishing the boundless wellspring of creativity. Building on the successes and challenges of the maiden season, the club is gearing up for an even more dynamic exploration of the creative mind.

Triumphs and Challenges

The first season was nothing short of a rollercoaster ride, marked by triumphs and challenges that tested the resilience of the Dope Designer Club team. From the stimulating conversations with guests to the technical hurdles faced behind the scenes, the journey was a true testament to the dedication and passion of everyone involved.

Technical glitches, equipment malfunctions, broken lenses, and sound issues added an unexpected layer of complexity. Studio locations proved to be both a blessing and a curse, with flooding incidents and scheduling difficulties throwing curveballs into the production process. However, through it all, the team remained undeterred, learning, adapting, and emerging stronger with each passing episode.

In an era dominated by digital media, the challenges encountered served as a reminder of the indispensability of cutting-edge technology in the world of content creation. Media and production tools are no longer mere accessories; they are essential components of the designer's tool belt, enabling the realization of creative visions and the sharing of groundbreaking ideas.

New Season, New Set

With Season 2, the Dope Designer Club is unveiling a sleek and innovative new set, providing a visually stimulating backdrop for the engaging conversations that lie ahead. The format is expanding beyond solo interviews to include live in-person workshops and online courses, ensuring a comprehensive and dynamic exploration of topics relevant to the creative community.

Live In-Person Workshops

As Albert Einstein aptly put it, "Creativity is contagious, pass it on."

In line with this spirit, Dope Designer Club is excited to announce exclusive live in-person workshops, set to kick off in late March. For those in the LA area with a passion for creativity and design, this is a golden opportunity to immerse themselves in an environment where ideas flow freely and inspiration is shared.

Interested parties are invited to write to us at team@planaarchitects, expressing their interest in being part of these exclusive filmed workshops. Be prepared to be a part of an engaging and vibrant community, where the contagious energy of creativity is not only embraced but celebrated.

Online Courses

Acknowledging the diverse interests of the creative community, Dope Designer Club is expanding its format to include online courses. Leveraging the success of past courses on @LinkedIn Learning, the club is proud to announce the release of five new courses covering design, architecture, and soft skills in the creative realm.

"I am still learning." - Michelangelo

These words encapsulate the essence of the creative journey. Embrace a growth mindset, and dive into these online courses designed to foster continuous learning and skill development. From mastering design principles to honing soft skills crucial for success in the creative industry, the courses promise to be a valuable resource for both seasoned professionals and aspiring creatives.

Invitation to Watch and Participate

As we gear up for the upcoming season, we invite everyone to revisit the gems from the past episodes, featuring thought-provoking discussions and insights from industry trailblazers. Whether you're a seasoned designer or an aspiring creative, the Dope Designer Club promises a wealth of knowledge and inspiration.

Get ready for a season of growth, excitement, and a renewed commitment to the creative journey. Join us as we continue to push boundaries, overcome challenges, and celebrate the boundless possibilities that lie ahead. Season 2 of the Dope Designer Club is not just a continuation but a testament to the ever-evolving landscape of creativity and design.

As the Dope Designer Club sets the stage for Season 2, the emphasis is not just on showcasing the talents of remarkable individuals but on fostering an environment where creativity is nurtured, shared, and perpetuated. Join us on this exhilarating journey of growth, inspiration, and continuous learning. Whether through live workshops or online courses, let the contagious power of creativity be your guide in the ever-evolving world of design and innovation. Let's go!

Knowledge as Identity: LinkedIn Learning Courses & Beyond

branka knezevic February 8, 2024

Platinus, a 3rd-century philosopher, delved into the profound concepts of knowing and being, as well as the intricate relationship between knowing and identity. Drawing inspo from this, my journey into developing LinkedIn Learning courses began in 2019, sparked by a collaborative campaign between LinkedIn and myself. After my brief stunt in their In It Together campaign, I was approached to develop architecture courses for the online educational and professional development LinkedIn Learning or LiL ;)

A bit surprised by LinkedIn's recognition of my expertise (who? me?), I embarked on creating courses for LinkedIn Learning, a platform primarily focused on technical and career development skills and software tutorials. However, I took a unique approach, incorporating soft skills, design processes, and materials in addition to subjects like professional practice and project types.

The rewarding aspect of this venture extended beyond the course content. Collaborating with the LinkedIn team, learning the intricacies of course development, working with producers, and working on crating content amongst a larger team of pros expanded my perspective and broadened my skill set. Filming the courses remotely during the pandemic prompted me to explore podcasting and gave birth to the Dope Designer Club, delving into the realms of lighting, cameras, equipment, software editing, and photography and more importantly production and media.

The true highlight emerged when I received messages from individuals, especially young women in remote areas like Nigeria and Papua New Guinea. They found inspiration in seeing a woman teach in traditionally male-dominated fields such as real estate, architecture, and construction. This realization that my courses reached those without access to universities or role models was a profound and enlightening moment.

Recently I also discovered that my courses were augmenting university curricula, becoming integral in esteemed institutions like Harvard (!!!) and USC. I realized that the impact of my work went beyond professional achievements, touching lives and shaping educational landscapes.

Fast forward to the present day, I find myself on a unique journey, developing courses independently on topics such as net zero, ai, space planning and others. Over the winter break, I dedicated time to crafting new courses set for a soft launch in late February and early March. This marks a significant step in sharing knowledge, contributing to education, and continuing the evolution of my professional and personal journey.

I invite you to engage in this journey of learning and identity formation. Platinus' ancient wisdom serves as a reminder that knowledge is a transformative force, shaping who we are. Stay tuned for the upcoming course launch – an opportunity to delve into these topics, expand your horizons, and contribute to your own professional and personal evolution. Join me in this exciting venture, and let's embark on a journey of knowledge and self-discovery together.

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Culture Clash: Graffiti Art, Real Estate Development & Architecture Collide in DTLA

branka knezevic February 6, 2024

In the heart of downtown Los Angeles, a towering skyscraper, once destined for the realm of foreign investors, has become a 27-story canvas for a burgeoning subculture’s artistic rebellion. This structure, a part of a $1 billion development neighboring the Crypto.com arena, symbolizes more than just reflective glass and steelβ€”it embodies the clash of cultures and the pulse of a city in transformation.

Originally conceived as a baseline glass skyscraper catering to foreign investors, particularly those from China and Korea, the development took an unexpected turn when construction stalled. Overnight, it became a focal point for a wave of graffiti tagging, bringing with it a vibrant splash of colors and messages. Among the cryptic and artfully abstracted insignia, one favorite stands out: β€œLiving Forever Krazy,” adding artful counterculture vibes to the otherwise blah reflective curtainwall.

This graffiti surge marks a pivotal moment for architecture, challenging the notion of faceless, sterile, foreign-funded structures and injecting a dose of art and authenticity into the city’s landscape. The act of reclaiming the space and turning it into an artistic spectacle is seen by many as a form of cultural subversionβ€”a rebellion against the shallow, thoughtless facade of foreign investment and development that has lacked creativity and connection to the local community.

Downtown Los Angeles has witnessed a series of similar developments in recent years, each contributing to a revitalization effort. These architectural transformations however fail to bridge the gap between the high level financial game of real estate development and the surrounding communities, the contrasting cultural schism between glitz and glamour of Hollywood (Grammy’s happening right across the street) and the cultural margins that often remain unseen but form the pulse of our city. The skyscraper graffiti incident, however, makes a bold statement and that on an unprecedented scale, echoing the the presence of a diverse and often marginalized culture and communities within the city.

For some, this graffiti represents more than vandalism and just mindless spray paint on glass walls; it signifies a visual dialogue between the contrasting layers of Los Angeles society. The city, scarred by historical events like the riots in the ’90s, is still grappling with class clashes and communities that feel marginalized and unrecognized. The graffiti mega-tagging incident serves as an unexpected spotlight on these issues, bringing them to the forefront of public attention.

The act of transforming a sterile structure into a vibrant, graffiti-laden canvas is applauded by those who view it as a service to the community, but also creatively and architecturally. Far from mere vandalism, the graffiti on these skyscrapers is hailed as an art formβ€”a means of giving life and character to what was once a symbol of faceless foreign investment.

In a city known for its contrasts and cultural diversity, the graffiti on the downtown Los Angeles skyscraper stands as a testament to the resilience and creativity of its residents. As the city continues to evolve, these tags serve as a visual narrative, intertwining the glitzy exterior with the raw, authentic core of Los Angeles.

Architectural Alchemy: Soft Skills & Creativity

branka knezevic January 31, 2024

Have you ever marveled at a beautifully designed space and wondered what sets it apart? It's not just the lines or the technical details; it's the often overlooked but profoundly impactful soft skills that bring architectural creations to life. As we prepare to delve into the intricate world of soft skills for architects and creatives in our upcoming course, let's explore why these skills are the unsung heroes that bind talent and technical expertise into something beautiful and real.

In architecture and creative professions, soft skills act as the glue that transforms disparate elements into a cohesive masterpiece. While talent and technical skills provide the foundation, it's the soft skills that elevate a project from good to wow!

Communication, the cornerstone of collaboration, enables architects to articulate their visions and understand the unique needs of clients. Emotional intelligence empowers designers to navigate the nuanced landscapes of human interactions, fostering empathy and harmonious relationships. Collaboration and teamwork, often facilitated by effective leadership, bring diverse minds together to create synergies that transcend individual brilliance.

As we stand on the brink of an enlightening journey into the world of soft skills in our upcoming course, imagine the possibilities that await. Late February will mark the release of an immersive course designed for architects, designers, creatives and all those eager to harness the transformative power of soft skills. This course is more than a learning experience; it's a beacon guiding professionals toward the pinnacle of their creative potential!!

Join us in recognizing the significance of soft skills, the silent architects behind extraordinary designs. Embrace the alchemy that occurs when technical expertise meets emotional intelligence, and collaboration intertwines with creativity. Together, let's unlock the secrets that fuel the magic of soft skills in architecture.

Stay tuned for an exploration into the heart of creativity and the essence of soft skills. Get ready to witness the transformative power of these often underestimated skills – coming soon in late February. Welcome to a new era of architectural mastery!

Exploring Architectural Materials: Designing for Excellence and Sustainability

branka knezevic January 22, 2024

I am thrilled to announce the launch of my latest course on LinkedIn Learning, "Architectural Materials: Designing for Excellence and Sustainability." This course has been a passion project of mine, driven by a belief in the profound connection between materials and architecture. In an era dominated by technology, screens and digital advancements, the tangible and aesthetic qualities of our physical surroundings continue to wield the power to inspire and connect us in meaningful ways.

Diving into the Course Content

The course delves into various aspects of architectural materials, ranging from historical perspectives to specifying materials and exploring their relationships with different building typologies. One of the key highlights is the course's heavy emphasis on sustainability – a crucial consideration in today's architectural landscape.

As architects, our innate connection with materials often gets lost, both in our professional practice and as occupants of the spaces we design. This course aims to bridge that gap, bringing back the awareness and significance of materials in the architectural process.

A Collaborative Journey

The process of creating this course was an enriching journey, made possible through collaboration and partnership with LinkedIn Learning and my ride or die crew there. I had the privilege of working with talented individuals such as Rafranz David, my contact manager, Brittany Bauhaus, the producer, and Jacob Cunningham, the director. Together, we crafted a comprehensive learning experience that goes beyond traditional boundaries and adds to the already existing architectural and design learning track.

During the filming process at the LinkedIn Learning campus in Carpinteria, I took an unconventional step by bringing my daughter and our tiny Maltese, Chippy, along. It was a "ask for forgiveness, not permission" moment, considering that instructors typically aren't accompanied by pets, LOL! This added a personal touch to the course development experience and made it even more memorable.

Behind the Scenes: Designing the Filming Space

While the course was filmed in a soundproof green screen studio, the background featured in the course and the walkthroughs is our actual architectural project completed for B3 on the LinkedIn Carpinteria campus. Completed in 2022, the project comprises a large open space, conference rooms, private focus areas, and audio recording zones for courses like this one but audio. It's a full-circle moment to be able to use our own project as the main case study for a course on architectural materials.

Beta Tester Feedback

Before its release, the course underwent a rigorous testing phase, and I am delighted to share feedback from beta testers. One learner noted, "The visually stunning color-matched live feed communicates professionalism, attention to detail, and effect without using any visual cues other than text emphasis or screencap examples." Another emphasized the course's value, stating, "This is a great addition to the library since it nails at giving the introduction to the major sustainable types of architectural materials."

Ready for Viewing

After meticulous development, including assessments and testing, I am excited to announce that the course is finally available for viewing! Whether you're an intermediate learner looking to deepen your understanding of sustainable materials or a professional preparing to tackle real-world scenarios, this course serves as an invaluable resource.

Thank you to everyone involved in making this course a reality. I invite you to explore the intricate world of architectural materials with me on LinkedIn Learning. Happy learning!

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Wilshire Plaza Beverly Hills FaΓ§ade Study. Not AI generated but could be ;)

Forward Thinking: The Transformative Power of AI in Architecture

branka knezevic December 28, 2023

In the ever-evolving landscape of architecture and design, technology has been a steadfast companion, guiding us from the humble protractor to the intricate realms of artificial intelligence (AI). As we trace the fascinating journey of technological evolution and its integration, it becomes evident that each phase has not only transformed the way we draw lines or create drawings but has also redefined the very essence of design thinking.

Remember the days when architects meticulously drafted plans with the precision of a protractor, ensuring each circle was flawless? (I don’t BTW) Fast forward to the era of blueprint machines, a marvel that allowed architects to multiply sheets and plans, revolutionizing the way projects were conceptualized and communicated. (This too, before my time) Then came Computer-Aided Design (CAD), a game-changer that digitized the design process, giving architects the power to visualize and modify their creations with unprecedented ease.

However, the technological evolution did not stop there. Enter parametric design, a paradigm shift that introduced a dynamic, data-driven approach to architecture. This marked the beginning of a new era where designs were not just static blueprints but responsive entities, adapting to various parameters and constraints.

Now, the crescendo of innovation echoes with the integration of AI in architecture and design. It's not merely about drawing lines or generating blueprints; it's about infusing intelligence into the very fabric of design thinking. AI serves as a thinking partner, a collaborator that analyzes vast datasets, learns from patterns, and suggests innovative solutions. It doesn't just assist in the technical aspects; it contributes to the conceptualization and visioning of designs.

However, the transition from traditional methods to cutting-edge AI-driven design is not without its challenges, especially when it comes to the human element. The psychological aspect of adaptability plays a crucial role in embracing these transformative technologies. It's similar to changing up your office desk – this would seem easy and routine, yet sometimes people can be resistant to a new arrangement.

Change can be met with hesitation, skepticism, or even fear. Architects and designers, accustomed to conventional methods, might find it challenging to relinquish control to algorithms and machine learning. The idea of AI influencing the creative process can be met with apprehension, as it challenges the traditional notion of the artist's intuition and vision.

However, just as a well-designed space adapts to the needs of its inhabitants, so must our approach to technology evolve. Accepting change is not just a professional necessity; it's a mindset shift that propels us into the future. AI in architecture is not about replacing human creativity; it's about amplifying it, offering new perspectives, and pushing the boundaries of what's possible.

As we stand at the intersection of tradition and innovation, it's crucial to recognize the immense potential that AI brings to the table. The future of architecture and design lies in a harmonious blend of human ingenuity and artificial intelligence.

On a related note, I am excited to share with you that I am currently developing a course that delves deep into the fusion of AI and architecture. This comprehensive program aims to guide architects, designers, and enthusiasts through the nuances of incorporating AI into their creative process. Stay tuned for its launch early next year, as we embark on a journey to embrace the future of design thinking. Let's build a bridge between the past and the future, where technology enhances our creativity, and innovation becomes second nature.


The Business of Being Creative

branka knezevic December 19, 2023

In a world where creativity is often seen as antithetical to business acumen, there exist luminaries like Frank Gehry who defy this conventional wisdom. Renowned as one of the most iconic architects of our time, Gehry is not only a visionary designer but also a self-proclaimed businessman. His journey serves as a testament to the idea that being a creative doesn't mean one must shy away from the business side of their craft. In this article, we delve into the challenges faced by creatives, particularly architects and designers, in monetizing their talents and explore the tools necessary for them to embrace entrepreneurship.

The Misconception of Creatives

Creatives, especially those in architecture and design, are often stereotyped as empathetic individuals who prioritize the artistic process over financial gain. This stereotype, while not entirely baseless, neglects the fact that many creatives harbor a desire to sustain themselves and their passion through their work. The challenge lies in equipping these individuals with the necessary skills to navigate the business landscape without compromising their artistic integrity.

Frank Gehry: The Architect as Businessman

Gehry's success story challenges the preconceived notion that creatives cannot be successful entrepreneurs. Gehry, the mastermind behind iconic structures like the Guggenheim Museum Bilbao and the Disney Concert Hall among many others, is not only celebrated for his groundbreaking designs but also for his business acumen. By establishing himself as a brand and leveraging his distinctive style, Gehry turned his architectural prowess into a profitable venture.

The Lack of Business Education for Creatives

One of the fundamental issues creatives face is the absence of formal business education in their training. While they are adept at honing their artistic skills, the curriculum often neglects the practical aspects of running a creative enterprise. This oversight leaves many creatives unprepared for the challenges of entrepreneurship, from marketing their work to managing finances.

Empathy vs. Self-Interest: Breaking the Dilemma

Creatives are frequently characterized as empathetic individuals who prioritize the needs of others over their own. While empathy is undoubtedly a valuable trait in the creative process, it should not come at the expense of self-interest. Entrepreneurs, by nature, must balance both, ensuring that their creative endeavors not only resonate with others but also sustain their own livelihoods.

Tools for Creatives to Become Entrepreneurs

1. Business Education Programs:

Implementing business education within creative curricula can empower individuals with the essential skills needed to navigate the entrepreneurial landscape. Workshops, courses, and mentorship programs tailored to the unique challenges faced by architects and designers can bridge the gap between creativity and business.

2. Digital Presence and Marketing:

In the age of technology, establishing a strong digital presence is crucial for creatives. Understanding how to leverage social media, create a compelling portfolio, and market their work effectively can significantly enhance the visibility and commercial potential of their creations.

3. Networking and Collaboration:

Building a network within the creative and business communities can open doors to opportunities. Collaborations with other professionals, both within and outside the creative sphere, can lead to innovative projects and new revenue streams.

4. Financial Literacy:

Educating creatives about financial management is essential. From budgeting for projects to understanding pricing strategies, financial literacy equips them with the tools to make informed decisions and ensure the sustainability of their creative endeavors.

5. Brand Building and Intellectual Property:

Creatives should learn to view themselves as brands. Protecting intellectual property, establishing a recognizable brand identity, and effectively communicating their unique value proposition contribute to long-term success and profitability.

Being a creative does not necessitate a sacrifice of business acumen, as exemplified by Frank Gehry's remarkable career. To empower creatives, particularly architects and designers, it is imperative to break the stereotype of the selfless empath and provide them with the tools necessary to thrive as entrepreneurs. By incorporating business education, fostering digital skills, encouraging networking, promoting financial literacy, and emphasizing brand building, we can unlock the full potential of creatives in a world where artistry and entrepreneurship can coexist harmoniously.

Coding in Color: Perspectives in Architecture and Interior Design

branka knezevic December 11, 2023

Color has long been a powerful tool in the hands of architects and interior designers, shaping spaces and evoking emotions. From the vibrant hues of the Pantone Color of the Year (not so crazy about this year's 'peach fuzz') to the signature palettes of different eras, the use of color in design reflects cultural trends, societal shifts, and individual preferences. This article explores the dynamic relationship between color, architecture, and interiors, tracing the evolution of color choices over time, examining corporate color trends, and delving into the psychology and symbolism behind various shades.

Color Trends Through Time

The use of color in design has witnessed a fascinating evolution, with each epoch leaving its unique imprint. In the 90s and early 2000s, Corporate America embraced the idea that bold, bright colors conveyed innovation and energy. This trend manifested not only in corporate branding but also in office interiors, where spaces were filled with vibrant hues to inspire creativity and motivation. (The Getty Museum social feed had also recently covered how chemistry and technology also had an immense impact on historical use of color in painting and general trends of past times which was fascinating.)

Shift to Monochrome

However, the turn of the millennium brought about a shift, epitomized by brands like Apple, adopting a more monochrome aesthetic. This minimalistic approach found its way into interior design, reflecting a desire for simplicity and sophistication. The clean lines and subdued tones created an atmosphere of calm and order, a stark contrast to the vibrant chaos of the previous decades.

The Apple Effect

Apple, in particular, played a pivotal role in influencing design trends. Their sleek and minimalist products, predominantly in shades of white, silver, and black, inspired a generation of designers and homeowners. This shift towards monochrome interiors mirrored the tech giant's approach, emphasizing functionality and elegance.

Color and Mood

Colors have the power to influence mood and perception. Warm tones like reds and yellows can create a sense of coziness and energy, while cool blues and greens induce calmness. Lighting conditions and surrounding elements play a crucial role in how colors are perceived, making it imperative for designers to consider the interplay of light and color in a given space.

Fashion Forward

The relationship between color in architecture and fashion is symbiotic. Fashion trends often foreshadow interior design choices, and vice versa. The color palette of runways finds its way into our homes, creating a cohesive aesthetic that spans personal style and living spaces. We often gravitate to the same hues in our interiors as what we are comfortable wearing.

Psychology of Color and Symbolism

Beyond aesthetics, colors carry psychological and cultural significance. The traditional symbolism of colors varies across cultures and time periods. Black, for instance, has been associated with sophistication and mystery but can also signify mourning or bad luck. As sustainability becomes a growing concern, the environmental impact of certain pigments and dyes is also a consideration in color choices.

Strawberry Shortcake - It's a Vibe

Recently, I embarked on a colorful journey by painting my front door a delightful shade of strawberry shortcake pink by Benjamin Moore with my daughter. For us, this was not just a paint job; it was a celebration of femininity and joy. This color added a touch of whimsy, turning the otherwise monotone house front task into a fun statement and memorable bonding experience for the two of us.

Historical Roots

Color has been an integral part of architecture since ancient times. In early civilizations, people used colorful fabrics to create makeshift structuresto divide space and protect against the elements. This historical connection between color, fabric, and architecture is a testament to the enduring significance of color in design.

Non-Dimensional Nature of Color

Color, unlike traditional architectural materials, is non-dimensional. It has the ability to transcend physical space, much like a perfume that wafts through the air. The intangible quality of color allows designers to create immersive experiences that go beyond the three dimensions of a room.

In the vast spectrum of architecture and interior design, color remains a dynamic force that reflects societal shifts, cultural preferences, and individual expression. From the vibrant trends of the 90s to the monochrome elegance of today, the evolution of color choices tells a story of our ever-changing tastes and aspirations. As we continue to explore the psychology, symbolism, and personal connections to color, we can uncover the true artistry that lies in the palette of our built environments.

Elevating Spaces: A Holistic Approach to Furniture Planning and Procurement in Architectural Design

branka knezevic December 7, 2023

In the realm of architecture and design, the process of crafting a space transcends mere aesthetics; it evolves into an intricate relationship between functionality, experience, and the harmonious integration of furniture. As an architect and designer, my approach to furniture planning and procurement is rooted in the philosophy of creating environments that tell stories, foster relationships, and provide meaningful experiences rather than simply filling spaces with disparate furniture pieces.

Planning for Space and Experience

Effective furniture planning begins with a deep understanding of the space and the people that occupy it. It's not just about square footage or volume; it's about the narrative the space should convey. Each piece of furniture becomes a character, contributing to the overall storyline of the room. For large rooms, consider varying heights to create visual interest and define zones within the space. This adds a dynamic quality that engages occupants and stimulates the senses.

In smaller spaces, the focus shifts to the clever use of materials and textures. Choosing furniture that complements the scale of the room and utilizing natural materials can create an intimate and inviting atmosphere. It's about orchestrating a combination of elements that resonate with the intended experience.

Functionality and Relationships

The relationship between furniture pieces and their functionality is akin to a well-choreographed ballet. Each piece must play its part seamlessly, contributing to the overall performance of the space. As an architect, I prioritize functionality without sacrificing the aesthetic appeal. It's about creating an environment where every chair, table, and sofa serves a purpose beyond the visual.

Establishing strong relationships with furniture manufacturers and reps is pivotal in ensuring the successful execution of a design vision. Collaborating closely with those who bring these pieces to life allows for customization, ensuring that the furniture aligns perfectly with the intended aesthetic and functional requirements.

Sustainable and Local Considerations

A conscientious approach to furniture planning involves a commitment to sustainability and supporting local craftsmanship. Opting for locally sourced and sustainably produced furniture not only reduces the ecological footprint but also nurtures a connection to the community.

Natural materials play a crucial role in enhancing the tactile and visual experiences within a space. Whether it's the warmth of wooden surfaces, the cool touch of stone, or the inviting softness of textiles, these materials contribute to a holistic sensory experience.

Strategic Furniture Order and Delivery

Planning the procurement of furniture is a delicate art that involves meticulous consideration of lead times, schedules and project completion timelines. Anticipating the importance of specific pieces and planning their acquisition well in advance ensures that the design narrative unfolds seamlessly.

Efficient coordination with manufacturers and suppliers is imperative for timely delivery, avoiding disruptions to the project timeline. It's a delicate balance of artistic vision and logistical precision.

In conclusion, furniture planning and procurement, when approached with a holistic mindset, elevate architectural design to an art form. It's about weaving a narrative, fostering relationships with craftsmen, and making conscientious choices that contribute not only to the beauty of a space but also to its functionality and sustainability. By embracing these principles, we transform spaces into living stories that resonate with the occupants and stand the test of time.

Breaking Barriers: Empowering Communities through Women-Led Design

branka knezevic December 4, 2023

In the heart of a historically marginalized community, a beacon of hope has emerged – the Special Needs Network Center for Autism and Developmental Disabilities. Led by architect Branka Knezevic of Plana Architects and the dedicated founder Areva Martin of the Special Needs Network, Inc., this center transcends the conventional, showcasing the profound impact that thoughtful design and holistic care can have on an entire community.

The Healing Power of Design

Plana Architects, under the leadership of yours truly... Branka Knezevic, has created more than just a physical space. The center stands as a testament to the belief that architecture and design can play a pivotal role in fostering healing and growth. Through strategic design elements such as flooding natural light and a serene color palette, the space promotes an atmosphere of warmth, openness, and calmness.

A Comprehensive Hub of Support

Beyond its design, the Special Needs Network, Inc. Center is a hub of comprehensive support for families with children with special needs. The center provides a range of services, from behavioral and occupational therapy to groundbreaking occupation and life skills centers. Individuals with special needs are empowered with both professional and basic life skills, contributing to their independence and self-worth. A dedicated parent center furnished as a well appointed living room, provides resources and support to parents and caretakers and builds community and connection.

A Multifaceted Approach to Empowerment

What sets this center apart is its multifaceted approach to support. This was never meant to be a clinic! In fact we designed a center, a home. From dedicated computer centers aiding children with their homework to life skills centers imparting practical knowledge, the center addresses the diverse needs of its community. The teen center provides a space for personal development, while the multimedia center and legal support services add layers of empowerment for families navigating the challenges of raising children with special needs.

Women at the Helm

At the core of this transformative initiative are the remarkable women behind Plana Architects and the Special Needs Network – Branka Knezevic and Areva Martin. The collaboration between a woman architect and a woman founder is no coincidence. Our shared vision is grounded in the understanding that women bring an extra level of care, understanding, empathy, and excellence to projects of this nature!

Celebrating Milestones

Recently, the Special Needs Network Center marked a significant milestone with an open house and ribbon-cutting ceremony. The event saw the presence of several prominent city officials and community leaders, further solidifying the center's place as a pivotal resource within the community. The enthusiastic participation of these key figures reflects the widespread recognition of the center's importance in fostering inclusivity and empowerment.

Breaking Barriers and Building Resilience

Through this story, we delve into how thoughtful design, coupled with a holistic approach to care, can break barriers and empower a marginalized community. The Special Needs Network Center stands not just as a building but as a symbol of resilience, inclusivity, and the extraordinary impact women can have when they join forces for a common cause.

The Special Needs Network Center for Autism and Developmental Disabilities is more than a physical structure; it is a testament to the transformative power of thoughtful design and holistic care. Branka Knezevic, Areva Martin, and our teams have created a space that not only uplifts a community but also serves as an inspiring example of how women-led initiatives can bring about lasting change. As we celebrate this milestone, let us reflect on the incredible potential for positive transformation when design and compassion converge. Let's go!

Triumph Over Criticism: Navigating Hater Culture w/ Resilience & Wit

branka knezevic November 30, 2023

A few years ago, I eagerly embarked on a new chapter in my professional journey, publishing courses on LinkedIn Learning. However, the excitement of this milestone was met with an unexpected symphony of opinions, ranging from constructive feedback to outright negativity. This personal encounter with criticism became a profound exploration of how to navigate the intricate landscape of haters and adversarial comments. In this article, I share my reflections on the journey, coupled with valuable lessons learned and strategies employed to triumph over adversity.

When Haters Strike: A Personal Reflection

Amidst the flood of congratulatory messages for my LinkedIn Learning achievement, the dissonance became apparent through a few negative comments. A particularly memorable instance involved an older architect sarcastically claiming to own pencils older than me. Another critique questioned the realization of my architectural projects, casting doubt on my credibility. Instead of dismissing these comments outright, I chose to pause and reflect on their underlying messages. This laid the groundwork for a deeper examination of the dynamics of criticism and resilience.

Constructive Criticism: The Catalyst for Growth

Navigating this landscape, I discovered the transformative power of constructive feedback. It became essential to distinguish between baseless judgments and insights aimed at fostering improvement. In the realm of architecture, as in any field, embracing constructive criticism positioned me not as a victim of judgment but as an active participant in my own development. The wisdom to discern, coupled with humility and a commitment to continuous learning, became indispensable in this journey of growth.

Turning Boos into Victory: Lessons from Novak Djokovic and Nikola Jokic

Inspiration emerged from the spirited world of sports, where emotions run high and cheers can turn to boos in an instant. The stories of Novak Djokovic and Nikola Jokic resonated deeply. Djokovic's playful response to boos, humorously conducting a symphony, and Jokic's simple acknowledgment that he had played in Serbia underscored the power of resilience and a thick skin in the face of criticism. Their ability to transform negativity into motivation became a guiding light.

Stoic Wisdom and the Art of Self-Deprecating Humor: A Shield Against Haters

In the pursuit of triumph over criticism, drawing strength from achient teachings on focusing on what can be controlled. The synergy of Stoic wisdom with self-deprecating humor can be used as a potent strategy. By playfully poking fun at ourselves, we can disarm critics and deny them the satisfaction of providing more ammunition. This psychological trick, rooted in humility and resilience, can be a powerful shield against the emotional impact of negative words.

Triumphing Over Criticism with Resilience and Wit

As I reflect on the journey of the past few years, it becomes evident that triumphing over criticism is an art formβ€”an art that requires resilience, discernment, and humor. Constructive criticism transforms adversity into opportunity, while the stories of athletes like Djokovic and Jokic remind us to use criticism as fuel for our passion. Embracing Stoic wisdom and self-deprecating humor provides a shield against the arrows of negativity, allowing us to navigate the journey with grace and strength. In the grand tapestry of our endeavors, it's not just about the milestones achieved but the unwavering spirit with which we face the chorus of criticism.

Sneak Peak 🀫

branka knezevic November 28, 2023

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A Collaborative Learning Journey with Branka, Jim Rogers, and LinkedIn Learning!

branka knezevic November 27, 2023

We're thrilled to announce an incredible collaboration that's set to redefine your learning experience in construction management. Branka has teamed up with renowned industry leader Jim Rogers and the LinkedIn Learning team, as subject matter expert, to curate an enriching learning path, exam and certification program. Sponsored by Procore, this initiative is designed to empower professionals like you with the knowledge and skills needed to excel in the dynamic field of construction management.

Learn more

#ConstructionManagement #LearningPath #ProfessionalCertification #CollaborativeLearning #ProcoreSponsorship #Branka #JimRogers #LinkedInLearning

Exploring the Harmonious Intersection of Architecture, Fashion, and Art

branka knezevic November 27, 2023

The worlds of architecture, fashion, and art have long been regarded as separate realms of creative expression. However, in recent years, there has been a growing recognition of the dynamic interplay and intersection between these disciplines. The convergence of architecture, fashion, and art has given rise to a fascinating realm where creativity knows no limits, leading to innovative designs that captivate the senses and redefine the boundaries of aesthetic expression.

One of the fundamental reasons for the intersection of architecture, fashion, and art lies in the shared elements of design that underpin each discipline. Concepts such as form, space, texture, and color are intrinsic to all three fields, providing a common language that allows for a seamless blending of ideas.

Architectural designs often inspire fashion collections, and vice versa. The clean lines and structural integrity of a building may find their way into the construction of a garment. Similarly, the vibrant color palettes and intricate patterns seen in art may influence both architectural and fashion.

Architectural Fashion

Architectural fashion, a burgeoning trend, exemplifies the fusion of architectural principles with clothing design. This avant-garde approach to fashion involves the incorporation of structural elements, geometric shapes, and innovative materials to create garments that defy traditional norms. Designers draw inspiration from iconic buildings, urban landscapes, and futuristic concepts to craft clothing that doubles as wearable art.

Notable examples include the works of designers like Iris van Herpen, whose 3D-printed garments resemble architectural marvels. The garments blur the lines between fashion and sculpture, inviting viewers to contemplate the relationship between the human body and its surroundings.

Art as Wearable Expression

Art has long been an inspiration for fashion, but the integration goes beyond surface-level patterns. Artists collaborate with fashion designers to turn their creations into wearable pieces, transforming the human body into a canvas for artistic expression. This collaboration extends beyond traditional paintings or sculptures, with digital art and multimedia installations influencing the creation of unique, boundary-pushing fashion pieces.

Architectural Installations as Wearable Art

Architectural installations are increasingly influencing the fashion world, with designers exploring ways to incorporate architectural concepts into their creations. From garments with sculptural silhouettes reminiscent of iconic buildings to accessories that mimic structural elements, the line between architecture and fashion becomes blurred.

Collaborative Exhibitions

The convergence of these disciplines is often showcased in collaborative exhibitions that bring together architects, fashion designers, and artists. These exhibitions provide a platform for interdisciplinary exploration, fostering a cross-pollination of ideas and pushing the boundaries of what is possible. Museums and galleries become spaces where visitors can experience the seamless integration of architecture, fashion, and art, creating immersive environments that challenge traditional perceptions.

The intersection of architecture, fashion, and art represents a rich and evolving landscape of creative exploration. As these disciplines continue to inspire and influence one another, we can expect to see even more groundbreaking designs that push the boundaries of conventional aesthetics. This dynamic interplay not only enriches the individual fields but also contributes to a broader cultural conversation about the interconnectedness of creativity and the limitless possibilities that emerge when different forms of expression converge.

Embracing Diversity: A New Dawn in Architecture and Design

branka knezevic November 27, 2023

In the world of architecture and design, the conversation about gender and diversity has gained significant momentum in recent years. Historically dominated by a male-centric narrative, the fields of architecture and design are undergoing a transformative shift towards inclusivity and representation. This article explores the evolving landscape of gender and diversity in these industries, highlighting the challenges faced, the progress made, and the crucial role that inclusivity plays in shaping the future of architecture and design.

Traditionally, architecture and design have been male-dominated fields, with women often facing barriers to entry and advancement. The contributions of female architects and designers have frequently been overlooked or undervalued, perpetuating a narrative that reinforced gender imbalances. This historical bias has not only affected women but has also marginalized other underrepresented groups, including people of color and individuals from diverse socioeconomic backgrounds.

Breaking through the glass ceiling in architecture and design has not been without its challenges. Gender stereotypes, unequal opportunities, and a lack of representation in leadership positions have hindered the progress of women in these fields. Additionally, unconscious biases and workplace cultures that perpetuate traditional gender roles can create inhospitable environments for individuals who do not conform to these norms.

The diversity gap is not solely limited to gender disparities. People of color, individuals with disabilities, and members of the LGBTQ+ community often face systemic barriers that limit their participation and progression within the architecture and design professions. Recognizing and addressing these challenges is essential for fostering an inclusive industry that reflects the richness of human experience.

Despite these challenges, there has been a noticeable shift towards greater inclusivity in architecture and design. Schools of architecture are actively promoting diversity in their student bodies, providing platforms for underrepresented voices, and challenging the traditional curriculum to incorporate a broader range of perspectives.

Many organizations within the industry are also taking steps to address gender and diversity disparities. Initiatives such as mentorship programs, diversity and inclusion committees, and targeted recruitment efforts are helping to break down barriers and create a more welcoming environment for individuals from all backgrounds.

Celebrating Diversity in Design

Diversity and inclusivity are not just about addressing past injustices; they are also vital for fostering creativity and innovation. Embracing a variety of perspectives leads to more holistic problem-solving, encouraging the development of spaces and designs that are responsive to the diverse needs of communities.

Designs that incorporate cultural, gender, and socioeconomic considerations result in spaces that are not only aesthetically pleasing but also functional and meaningful. When architects and designers draw inspiration from a wide range of experiences, they contribute to the creation of environments that resonate with a diverse global population.

Case Studies in Inclusive Design

Several notable projects exemplify the positive impact of diversity and inclusivity in architecture and design. The Smithsonian National Museum of African American History and Culture, designed by architect David Adjaye, stands as a testament to the power of incorporating diverse narratives into the built environment. The museum's design not only pays homage to African American history but also challenges conventional architectural norms.

Similarly, the works of architects like Zaha Hadid, who broke gender barriers in the field, showcase the transformative potential of diverse perspectives. Hadid's fluid and innovative designs have left an indelible mark on the architectural landscape, proving that excellence knows no gender.

In an increasingly interconnected world, technology has played a pivotal role in amplifying diverse voices within architecture and design. Social media platforms have become powerful tools for sharing ideas, showcasing projects, and building communities that transcend geographical boundaries. This digital connectivity enables architects and designers from diverse backgrounds to collaborate, share insights, and challenge traditional norms.

Moreover, advancements in digital design tools are democratizing access to the profession, making it more inclusive and accessible. Virtual reality and augmented reality technologies, for example, allow designers to create and experience spaces in ways that were previously unimaginable, opening up new possibilities for creative expression and collaboration.

The journey towards a more inclusive and diverse architecture and design industry is ongoing, but significant strides have been made. By acknowledging historical biases, dismantling systemic barriers, and actively promoting diversity, the professions are evolving into more representative and innovative fields.

As the industry continues to embrace the richness of human experience, it is essential to celebrate the achievements of architects and designers from all backgrounds. By doing so, we pave the way for a future where the built environment reflects the diversity and complexity of the societies it serves, creating spaces that are truly for everyone.

Navigating the Dynamic Landscape of Architectural Education: A Journey into the Future

branka knezevic November 20, 2023

In the dynamic realm of architectural education, where theory and practice converge, aspiring architects embark on a journey that intertwines the visionary with the pragmatic. It is within this ever-evolving landscape that the significance of education, both traditional and digital, cannot be overstated.

I am delighted to share that I have curated a comprehensive series of courses on LinkedIn Learning, each illuminating different facets of the architectural world. My course on architectural practice serves as a guide through the multifaceted landscape, exploring the symbiotic relationship between education and practice. The dichotomy between theory and practice underscores the need for a balanced education that transcends the boundaries of the drawing board. Aspiring architects must cultivate a holistic understanding that allows them to navigate the complexities of real-world projects while staying true to the theoretical underpinnings that define the discipline.

However, the educational offerings extend beyond the boundaries of practice. My course on the architectural design process has garnered global attention, having been viewed over 200,000 times. This digital classroom experience transcends geographical constraints, reaching aspiring architects in far-flung corners of the world, from Papua New Guinea to Nigeria. The impact of these courses extends beyond the virtual realm, reaching places where traditional academia might be less accessible.

In the ever-evolving landscape of architectural education, the fusion of theory and practice is the crucible in which architects forge their understanding of space, aesthetics, and functionality. Ideas, grand and audacious, serve as powerful motivators, capable of inspiring monumental change even before the first brick is laid.

It has been a deeply transformative experience for me as an architect to receive incredible feedback from young minds in these distant places. The digital platform has become a conduit for knowledge and inspiration, fostering a global community of architects eager to learn and contribute to the ever-expanding discourse of architecture and beyond!

As architects, we are not merely creators of spaces; we are contributors to the cultural and social worlds we live in. The intersection of theory, aesthetics, and applied projects forms the crucible in which our profession thrives. In recognizing the significance of education in this field, my courses on LinkedIn Learning aim to bridge gaps and break down barriers. The course on project types serves as a comprehensive exploration of the diverse projects architects may encounter, offering valuable insights into the nuances of each endeavor.

Looking forward, I am excited to announce that my commitment to education extends beyond the existing courses. Early next year, additional courses will delve into materials but also emerging trends, cutting-edge technologies, and the evolving landscape of architecture and design.

The journey through architectural education is a vibrant and ongoing exploration. It is a journey that transcends borders, connects diverse minds, and shapes the future of our profession and our world. Together, let us continue to build a global community of architects driven by curiosity, innovation, and a shared passion for the transformative power of architectural education.

Explore my acclaimed courses on LinkedIn Learning on the following topics:  Architectural Design Process (viewed 200,000+ times globally!), Architectural Practice, and Project Types in Architecture. Click the links below to watch these courses:

Architectural Design Process
 Architectural Practice
Project Types in Architecture

And coming soon, a course on materials! Mark your calendars for January 2024.

25 Insights- Rapid Q & A

branka knezevic November 16, 2023

Dive deep into the heart of design with me, Branka, your architect host, in a lightning round of 25 questions that encapsulate my design journey. In just 3 minutes, unlock insights into my favorite masterpieces, dream projects, and the challenges that fuel my creative fire. From signature design elements to quick tips on a budget, this episode is a whirlwind tour through the world of architecture and design. Ready, set, fire! Let the rapid revelations begin! 🀘

Dope Designers Book Review

branka knezevic November 16, 2023

πŸ“šβœ¨ Exciting Announcement! Join the Dope Designer Club for an extraordinary episode where we delve into the literary realms of our past guests! πŸŽ¨πŸ“– Get ready for a riveting book review session that goes beyond design and explores the profound words penned by the creative minds we've hosted.

πŸš€ In this episode, we'll unravel the stories, ideas, and inspirations hidden within the pages of books written by the brilliant individuals who have graced our studio. It's a journey into the minds of our guests through the lens of their written works.

πŸ“Œ Be part of the discussion as we celebrate the intersection of creativity and the written word. Whether you're a design enthusiast, a bookworm, or someone curious about the creative process, this episode is for you!

πŸ‘‰ Don't miss out! Subscribe to our channel and hit the notification bell to stay updated.

πŸŽ‰ Join us for an engaging conversation, insightful critiques, and perhaps discover your next favorite read! Spread the word, tag your fellow creatives, and let's embark on this literary adventure together. πŸš€

πŸ“š hashtag#DopeDesignerClub hashtag#BookReview hashtag#DesignAndWords hashtag#LiteraryExploration

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